Be Lucky

I never considered myself to be a lucky person.

Of course, I never considered myself to be an unlucky person either.

But I have found that things do tend to happen for me when I need them to but I never chalked it up to coincidence.

The fact of the matter is that the more action I take, the more things happen for me.

If you’re saying right now that feels like common sense then how many people are actually living that way? How many people are actually always taking action on things?

Not many, but I guarantee you that all of the successful people are and the people on the outside are too busy calling them lucky.

The other day I came across a post titled, Luck Surface Area, and I thought it was brilliant.

The amount of serendipity that will occur in your life, your Luck Surface Area, is directly proportional to the degree to which you do something you’re passionate about combined with the total number of people to whom this is effectively communicated. 

What I tell students in Pocket Business is that sometimes the difference between people that make money and those that don’t, is that those who don’t tell anyone about what they’re doing.

It’s why I am constantly harping on them to share everything.

Share their thoughts. Share their journey. Share what they’re working on.


Looking at the definition above I would like to replace “passion” with “curiosity” since I think that’s the driving force behind success, but the rest is spot on.

If you want to be “lucky” then you need to always take action and let people know about that action.

It’s why it’s completely silly to say that you hate social media.

  1. It’s funny to hate something that isn’t a person. Maybe you hate what it does to you or other people so in essence you hate yourself (you should fix that)
  2. Imagine just a couple of decades ago telling entrepreneurs that you have the ability to reach millions of people almost instantly without much effort

Social media is a tool that you should make work for you. If you hate it, then change your mindset from being a consumer to a creator.

Look at social media as an opportunity to build relationships so that when you communicate what you’re doing it reaches more people.

And then those people can share with other people.

Look at this screenshot of my Twitter analytics:

As you can see, my audience isn’t huge, but my Tweets on this day have received 11,144 impressions.

That’s a healthy amount of people.

That number is only going to grow as I continue to engage with others and focus on creation more than consumption.

I’ve actively made a choice to increase my Luck Surface Area.

So instead of thinking that someone is lucky take a step back and look at what they’ve done to put themselves in the position of receiving such luck.

More Luck, More Money

If you follow these principles of taking action and letting people know then over time you should make more money with your business.

It probably won’t happen right away but what will happen is that by putting yourself out there, you’re constantly creating a feedback loop.

The more people see your messaging, the more you’ll know whether it’s working or not.

The more people see your offers, the more you’ll know if the sales copy is working.

Putting yourself out there isn’t always about being successful. A lot of times it’s about getting feedback until you can find success.

There is no luck involved there.

Take a look at this:

These are my numbers for 2020. This was my worst year in half a decade and this is without external marketing.

This is almost solely from word-of-mouth.

But this wouldn’t have happened if the years before I hadn’t been sharing stuff and now it’s time for me to get back to that as we scale to million dollars plus.

When you start to believe you can create your own luck, the more successful you’ll be.

Get to work.